When it comes to the music industry, Mike Ziemer is a man of many hats! Starting in 2002, Ziemer began interviewing bands and reviewing albums for online magazines in order to get into shows for free and meet his favorite artists. After building up a
large list of contacts, he was asked by a local band to manage them. The band’s first request was for Ziemer to help them put together a concert in the suburbs, the rest was history.In March 2004, Third String Productions was born at The Plano Centre where Ziemer would hold shows in multiple rooms from 2004 - 2009 with attendance ranging from 500 - 4800! The Plano Centre was the birthplace of Unsilent Night and So What?! Music Fest (previously known as South By So What?!).After outgrowing the Plano Centre, Ziemer took his shows to venues all across Texas doing as many as 300 shows a year between multiple markets. So What?! found its home at QuikTrip Park and saw record attendance in 2024.Since 2018, Third String Productions is now a part of a larger company, Third String Entertainment, that Ziemer created alongside his business partner Orlando Mendoza to extend the company’s services to consulting, marketing, event coordination, record label, and more.In late 2018, Ziemer and a long time friend, launched Flip A Switch Music Group, a management company that represents producers, songwriters, influencers, and creatives and owns 2 recording studios in Dallas, TX.Over the years Ziemer has also run multiple record labels, a booking agency, and been a part of dozens of marketing campaigns for artists, brands, and events.Ziemer is also the new owner of Legacy Music Group, a recording studio in Dallas, Texas that has previously hosted artists like Post Malone, Tory Lanez, Mac Miller, and more.In the coming months, Ziemer will proudly open Corner Store Records, a new record shop in Deep Ellum in Dallas.Third String Entertainment also has partnerships with Emo Nite, Furnace Fest, and Disco Donnie Presents.
